The Beauty Language

We have created the cross-cultural alphabet. Its letters are symbols used for centuries in the cultures of different countries and peoples. Each jewelry, each packaging is a letter, which has its meaning and a whole cultural section. Find out these meanings and the culture behind every symbol. Use this alphabet to decode a postcard attached to your order. You can also choose a sign to place on a box of your jewelry. Besides, the Beauty Language is often key to our tasks in promotions and contests.


For example, below we have encrypted a promotional code for a discount. Try to decode and apply to the order:
goodjob

Authority

Thunderbird, in North American Indian mythology, is a powerful spirit, authority in the form of a bird. By its work, the earth was watered and vegetation grew. Lightning was believed to flash from its beak, and the beating of its wings was thought
to represent
the rolling.

Beauty

The pomegranate symbolizes beauty, fertility, and eternal life in Persian and Greek mythology. The Ancient Greeks associated it with Aphrodite, the goddess of love. In ancient Rome wreaths and crowns woven from pomegranate, leaves were worn by brides at wedding celebrations.

Chastity

Mandorla is an almond-shaped aureole of light surrounding the entire figure of a holy person. It often surrounds the figures of Jesus Christ and the Virgin Mary in traditional Christian iconography of the Middle Ages Europe and, among other meanings, has the chastity meaning.

Dominance

An umbrella was considered a status attribute, indicating a high state rank of a person in Japan. The red silk umbrella was a symbol of imperial power and dominance. Shinto priests regarded this portable shelter from rain and sun
as a temporary abode
of the deity.

Equilibrium

Oropei is the Slavic symbol that attracts happiness, luck, and prosperity. It also means peace of mind and equilibrium. As a harmonious symbol of the cooperation of nature and humans, it was often cast in metal. As an amulet, it develops flexibility of thinking, helps get rid of stereotypes.

Female Purity

Unicorn is a symbol of female purity and innocence.
According to European legends, only a female virgin with a pure heart can ever see a unicorn. Renaissance women, for whom virginity before marriage was a requirement, would be depicted
with unicorns in order
to emphasize their purity.

Good Luck

The ancient Celts saw the magic of accomplishment in the endless quatrefoil. In the Western tradition, there is a belief that a person who finds a four-leafed leaf will be the happiest. Each leaflet represents something concrete: the first is hope, then faith, love, and good luck.

Heavenly Power

Triceps is a sign of heavenly power in Japan, a figure of three rhombs diverging at equal angles from the center. In Nordic culture, triceps has the meaning of a heavenly will sent to the earth, dominating the world and returning to heaven. Triceps is also often considered a magical sign for protection.

Immortality

Ankh is an ancient Egyptian symbol of life and immortality, the key to earthly and divine life, the existence of the universe. As a symbol of inexhaustible vitality, the ankh sign was applied to the walls of temples, amulets, and monuments to extend life on earth and find it in a different world.

Justice

Libra is an ancient symbol of measure and justice for the “weighing” of good and evil, guilt and innocence, true and false judgments. At different times, scales were an attribute of the ancient Egyptian god Osiris, the ancient Greek goddess Themis and the ancient Roman goddess Justice.

Kindness

The dove is a symbol of peace, kindness, and fidelity. In the biblical story, the dove brought Noah an olive branch, announcing the end of the global flood and the forgiveness of humankind. And in Roman mythology, the dove made a nest in the helmet of the war god Mars, thereby bowing it to peace.

Love

Tulip is a symbol of love and happiness. In an ancient Persian legend, tulips grew from drops of blood of an unfortunate lover, in a Slavic one, they sprouted
under the feet of happy newlyweds. In the Ottoman Empire, tulips became
a symbol of love
for the motherland.

Marriage Harmony

Hsi-hsi is a Chinese character of double happiness, the fulfillment of dreams, and happy marriage. For those who are looking for their soul mate, the symbol calls for luck in love. All good is doubled — the success of one becomes the success of both.

Nobility

Lily is a symbol of purity and nobility. It often tells about belonging to the royal house in France, the imperial family in Assyria, and India, the noble families of the Old and New Worlds. The heraldic lily, Fleur-de-Lis, is placed on the emblems
of many cities
and states.

Opportunity

The star of Erzgamma is a talisman that disclosures human capabilities and opens new opportunities. The ancient Egyptian priests saw in the symbol the center of universal wisdom. In the ancient East, it denoted the harmony of internal energies, and in Hinduism, it identified with the heart chakra.

Protection

Hamsa is a universal sign of protection, known since ancient times in Mesopotamia, Ancient Egypt, and in India. The Muslim version of “The Hand of Fatima” has an image of the eye inside. In the Jewish culture, “The Hand of Miriam” contains the Star of David. The sign always means protection and brings happiness.

Quiet of Being

Celtic Triskele is a sign of balance, quiet of being, and independence from circumstances. It contains the interweaving of the Three Elements (Earth, Water, Sky) and Infinity. Their balance in nature provides peace, protection, and energy of life. Triskele also represents past, present, future.

Rebirth

Scarab is an ancient Egyptian symbol of constructive power and rebirth. The Egyptians identified the movement of the scarab beetle from East to West with the birth and rising of the sun. The scarab was considered the personification of Khepri, the creator of the world, and humans.

Sapience

The elephant in many cultures embodies sacred sapience, invincible power, dignity. Since ancient times in Asia and Africa, the elephant has served as the emblem of royal power and symbolizes the virtues of the ruler. In Chinese culture, the elephant is a symbol of prudence and longevity.

Truth

Feather Maat is a symbol of the ancient Egyptian Maat, the goddess of truth and justice, law, and the world order. According to mythology, Feather Maat served as a measure of the truth and virtue of the human’s heart at the Osiris judgment and determined the future path of the soul in the afterlife.

Unity

The Egyptians, Indians, Celts, Slavs, American Indians, and other peoples gave the trefoil symbol the meaning of unity. In Arabic culture, the shamrock symbolizes the Persian triads (for example, heaven – earth – the underworld, or unity – harmony – perfection). In Christianity, it is a symbol of the Trinity.

Victory

The triskelion is an ancient symbol of dynamic energy, victory and progress. It has the form of three legs connected together, each of which can become the first. An important element of Celtic mythology, the triskelion was also revered in the cultures of the East, Asia, America, and the ancient world.

Way to Goal

The Berber compass is an ancient symbol of hope and way to the goal. Similar symbols were found, in many cultures, including the Chinese compass Lo Pan, and the Scandinavian runic compass Vegvisir. It is also a European symbol of fidelity and constancy, just as the arrow is devoted to the pole.

Xenial Customs

Pineapple is a symbol that represents the xenial customs of the American Indians. They placed it at the entrance to their homes as a sign that this house is open to guests. Thanks to its crown of leaves, pineapple symbolizes the ability to be in the spotlight. It is also about enjoying the moment.

Youth

Sakura is a symbol of spring, female beauty, and youth, the transience of life in the culture of Japan. The five-leafed sakura symbolizes luck, prosperity, longevity, joy, and peace. According to the legend, Hanami custom, that is admiring sakura blossoms, extends life to one hundred years.

Zeal

A bee is a generally accepted symbol of hard work, diligence, wisdom, and frugality. In different cultures, it symbolized royal power, accumulated similar to how bees collect nectar. In the ancient world and the Middle East, the bee was an allegory of the soul, as well as an attribute of the goddesses.